Project Kickoff Template
A kickoff template for aligning stakeholders, success criteria, timeline, and communication before project work begins.
Why this template exists
Use this template to create a project brief that prevents misalignment before work starts moving.
Best fit
- A new project needs scope and stakeholder alignment
- Delivery work involves multiple people or teams
- You want a stable source document from kickoff onward
How to use it
- Fill in goals, success criteria, and stakeholders first.
- Clarify owners, dependencies, and timing.
- Review risks and communication cadence before kickoff ends.
- Link the kickoff template to the project workspace and tasks.
Copyable template
1. Project Overview
Project Name:
[Name of project]
Goal:
[Main objective]
Success Criteria:
[How we measure success]
2. People & Process
Stakeholders:
[People who care about the outcome]
Owners:
[People doing the work]
Communication Cadence:
[How often we update and where]
3. Execution Details
Timeline:
- Milestone 1: [Date]
- Milestone 2: [Date]
Dependencies:
- [What needs to happen first]
Risks:
- [Potential roadblocks]
How it might look in practice
An agency can use this template to kick off a client website project by capturing approval owners, launch goals, deliverables, and the weekly update rhythm in one place.